Meet the Coaches

Changing the World.

Our graduates are making an extraordinary impact across the globe.
Discover the talented coaches who trained with Action Factory and are
now transforming lives in their communities.

Lead Trainer & Founder

Deon Groenewald

Deon Groenewald is the visionary founder of Action Factory Global and a Master NLP Trainer with over 15 years of experience in coaching and personal development. His passion for transformation and commitment to excellence have made Action Factory Africa's #1 NLP training provider.

​With a unique ability to connect with people from all walks of life, Deon has trained over 3,000 coaches across 100+ countries. His teaching style combines deep expertise with warmth, humor, and an unwavering belief in every student's potential.

Master NLP Trainer & Practitioner

ANLP Accredited Trainer

15+ Years of Coaching Experience

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Certified Master Life Coach

ICR Registered Coach Trainer

3,000+ Coaches Trained Globally

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Marketing director

Celeste Rossouw

Deon Groenewald is the visionary founder of Action Factory Global and a Master NLP Trainer with over 15 years of experience in coaching and personal development. His passion for transformation and commitment to excellence have made Action Factory Africa's #1 NLP training provider.

​With a unique ability to connect with people from all walks of life, Deon has trained over 3,000 coaches across 100+ countries. His teaching style combines deep expertise with warmth, humor, and an unwavering belief in every student's potential.

Master NLP Trainer & Practitioner

ANLP Accredited Trainer

15+ Years of Coaching Experience

​

Certified Master Life Coach

ICR Registered Coach Trainer

3,000+ Coaches Trained Globally

​

Featured Graduates

Coaches Making an Impact

Meet some of our outstanding graduates who are building thriving coaching practices and creating positive change across the globe.

Celeste Rossouw

Marketing Director of Action Factory Global

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Celeste Rossouw

Marketing Director of Action Factory Global

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Celeste Rossouw

Marketing Director of Action Factory Global

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Celeste Rossouw

Marketing Director of Action Factory Global

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Celeste Rossouw

Marketing Director of Action Factory Global

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Celeste Rossouw

Marketing Director of Action Factory Global

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Deon Groenewald

Founder and CEO of Action Factory Global

Stephen Bell

Steyn Rossouw

Zuzana Imrichova

Doug Aylword

Aldi Coetzee

Lesley van Straaten

Candice Hess

John Francis

Keabetswe Modimogale

Leah Jooste

Catherine Lahoud

Ricky Forrester

Michelle Mount

Sebopeho Mohapi

Claudia Dias

Shamilah Salie

Andi Rootman-Swart

Ashraff Khan

Jaen Milton 

Simone Silva

Sally Bosch

Suzaan Wessels

Mellania Mashandudze

Ailsa Tulloch

Charles Weyer

Ruben Pretorius

Charles Weyer

Ruben Pretorius

Vuyani Nyezi

Ailsa Tulloch

Yunus Hassan

Doret van Jaarsveld

Tania van Rooyen 

Sebastian S. Bejan