Rated number 1 in Africa and top 10 globally.
We are a multiple award winning company with over 15 years experience, trained over 3000 coaches from over 100 countries.
Deon Groenewald is one of the very view trainers in the world with over 10 000 hours practical experience
A true Master in the field.
We train and guide you to become an International Certified NLP Practitioner and Life Coach.
Become a real change maker that brings real change that lasts.
Once you join Action Factory you will never be the same again.
Life Coach and NLP Integration
Our course uniquely combines the best of NLP and Life Coaching. NLP targets the subconscious mind, where feelings, memories and habits reside, while Life Coaching focuses on the conscious mind, our critical and logical function.
Whether you’re just starting your journey in the world of personal development, or you’re an experienced practitioner looking to expand your skillset, our course has something for everyone.
By mastering both NLP and Life Coaching, you’ll be equipped with a comprehensive toolkit to help your clients achieve profound and lasting transformation. Our program covers a wide range of topics, from understanding the mind and behavior, to developing powerful coaching techniques and strategies.
Professional coaches stay in touch with their clients, their needs, and their real-life problems.
So, do we. To help real people with real problems, you, as a professional life coach, must have the latest tools and techniques.
Our curriculum provides you with the practical tools and techniques to help people with a variety of challenges, from relationship issues to career obstacles, and everything in between.
You will learn how to create lasting change in your clients’ lives, through the power of NLP and coaching techniques. You’ll learn how to ask the right questions, build rapport, and help your clients identify and overcome their limiting beliefs.
Because we are active practicing coaches and master trainers, we continually adapt and transform the course content to equip you with the latest industry trends and practical techniques.
Our experience showed that the solutions that we applied 10 years ago are no longer as effective as it used to be.
We’ve seen the trends evolve and we’ve learned from our own experiences, as well as the experiences of our students, to create a curriculum that is relevant and effective.
This means that you’ll be learning the most up-to-date and effective techniques, which will give you a competitive edge in the coaching industry.
The secret to Action Factory courses is the modernization of our training and course material according to current trends and needs. We use a variety of learning methods, including interactive exercises, role-playing, and real-life case studies.
This ensures that you’re not just learning theory, but you’re also developing the practical skills you need to become a successful life coach.
We believe that learning should be engaging and fun. That’s why our training is designed to be interactive and experiential. You’ll be learning by doing, which will help you to retain the information and develop the skills you need to succeed.
Meet Your Trainer, Deon Groenewald
Deon has paved the way with honesty and integrity. He believes in excellence and only the best is good enough. As the NLP master practitioner forerunner, he established the norm and standard of international certification/accreditation for Action Factory and its trainers. Action Factory is certified/accredited at the following institutes:
ANLP Internationally CIC for neuro-linguistic programming professionals who want to make a difference ethically. Deon and his team uphold the ANLP Code of Ethics and Trainers Code of Ethics.
Deon Groenewald is certified by INLPTA (International NLP Trainers Association) as an NLP master practitioner. Their NLP accreditation process ensures international professional and ethical alignment and standardization.
ANLP (The Association for NLP) is globally one of the most professional and trusted independent NLP organizations.
COMENSA (Coaches and Mentors of South Africa) supports professional coaches and mentors to empower South Africans.
Deon Groenewald is an accredited trainer at ICR (The International Coaches Registrar) They endorse authentic and ethical professional trainers, coaches, therapists, and mentors.
