What do Action Factory Offer?

What is NLP?

Our NLP Course

12 Phases of Change

Embark on a Life Changing Journey

Start your transformation with our comprehensive NLP Life Coach Course, designed to unlock your full potential.

Achieve Global Certification

Gain internationally recognized credentials that establish your credibility and open doors to new opportunities.

Expand your Expertise

Access our add on courses as free bonus self - paced training, enhancing your skill set and versatility in the coaching field.

Personalized Strategy Session

Benefit from individualized guidance during a session with a Master Coach, ensuring you're set up for success.

Tailored Business Model Development

Utilize our tools and expert guidance to create a custom coaching business model that aligns with your vision.

Crafted Unique Branding Done for You

Stand out in the coaching community with a professionally developed brand identity that resonates with your target audience.

Create your own Free Webpage

Establish your online presence effortlessly with a personalized webpage, showcasing your services and attracting clients.

Access 60+ Proven Coaching Tools

Enhance your coaching practice with a robust collection of powerful tools designed to drive results for your clients.

Embark on the 21 Day Purpose Challenge

Discover your true purpose and set the foundation for impactful coaching through this transformative challenge.

Join a Vibrant Community

Connect with a network of passionate coaches, sharing insights, experiences, and support in a thriving environment.

Showcase Your Talent

Leverage our platforms to share your skills and achievements with the world, building a strong reputation in the coaching arena.

Commit to Lifelong Learning

Embrace a culture of continuous growth, ensuring you remain of the forefront of coaching techniques and trends.

Discover Our Courses

Unlock your Coaching Potential!
​Ignite transformation, and create a Lasting Impact as a Certified NLP Life Coach.

Join our FREE 1-Day Transformation event - Sign up now!

​7 June 2025

Combined NLP Life Coach Course

Full Time 9am - 4pm Every Day

DATES:
​5 - 13 April 2025
​3 - 11 May 2025
7 - 15 June 2025
12 - 20 July 2025
16 - 24 August 2025
27 Sept - 9 October 2025
22 - 30 November 2025


​INVESTMENT: R7 997

Free Courses Included in our NLP Life Coach Course Certification

Promote Yourself Online

Duration: Online - Self Paced
​Pre-Requisite: NLP Life Coach

Effective Speaker

Duration: Online - Self Paced
​Pre-Requisite: NLP Life Coach

Run a Workshop / Webinar

Duration: Online - Self Paced
​Pre-Requisite: NLP Life Coach

Please note:

The NLP and Life Coach course is a full international certification course that teaches you ALL you need to know to practice fully as a Life Coach and NLP Practitioner. NO other courses or training is required on completion. Our specialist products and niche courses are only for those that want to specialise and increase their training to a higher level. Below are the list of specialist courses you could consider after your training.

Master NLP Course

3 Days 9am - 4pm

Pre-requisite: NLP Life Coach + 50 Hours of NLP Coaching

DATES:
4 - 6 November 2025

​INVESTMENT: R11 999

Wealth Coach Course

Full Day 9am - 4pm

Pre requisite: NLP Life Coach

DATES:
1 July 2025

​INVESTMENT: R 1 780

Abundance Coach Course

5 Days 9am - 1pm

Pre-requisite: NLP Life Coach

DATES:
8 - 12 December 2025

​INVESTMENT: R 2 850

Youth Coach Course

1 Day 9am - 4pm

Pre requisite: NLP Life Coach

DATES:
20 May 2025​
7 August 2025

​INVESTMENT: R 1 780

Hypnotherapy Course

Full Time: 9am - 4pm Every Day

Pre-requisite: NLP Life Coach

DATES:
24 - 29 March 2025
20 - 25 October 2025

​INVESTMENT: R 6 420

Body Coach Course

Online - Self Paced

Pre requisite: None

DATES:
**New dates will be available soon**

INVESTMENT: R 4 420

Career Coach Course

Online - Self Paced

Pre requisite: None



​INVESTMENT: R 3 740

Sales Coach Course

Full Day - 9am to 4pm

Pre requisite: NLP Life Coach

DATES:
​24 June 2025


INVESTMENT: R 1 780

Relationship Coach Course

Full Day - 9am to 4pm

Pre requisite: None

DATES:
​17 April 2025
​3 June 2025
​3 December 2025


INVESTMENT: R 1 780

Health and Safety Course

Online - Self Paced

Pre requisite: None




INVESTMENT: R 2 640

Business Executive Course

Full Time - 9am-4pm

Pre requisite: NLP Life Coach

DATES:
22 - 24 April 2025
​9 - 11 September 2025


INVESTMENT: R 8 700



​INVESTMENT: R 5 600

WHY WE'RE DIFFERENT

What Others Are Saying About Us

"Network of world-class coaches"

Deon came highly recommended, and he did not disappoint. He has created an ever-evolving, transformational NLP and life coaching course that exceeded my expectations! Action Factory is a network of world-class coaches who uphold excellent standards for the industry with high energy and discipline. I’m humbled to be part of this team.

- ROBYN THEKISO


"Transformational"

This course was transformational. It empowered me to not only grow personally but also equipped me with the skills to make a real difference in the lives of others. I highly recommend it to anyone seeking personal growth and the ability to facilitate positive change. Deon is fantastic and a real, authentic change ambassador.

- ANESH NAIDOO

"I got more than I expected"

I got more than I expected. Went there with no clue of how I can influence myself and those around me to achieve beyond mediocre. Came out of there as the captain of my own ship. Got skills that I needed to help others become captains of their own ships too. I'm so grateful to be part of the Action Factory community. 

- LAURETTA MASHEGA

"Deon Groenewald is truly a world-class expert"

Deon Groenewald is truly a world-class expert in the field of personal development! The Life Coach and NLP Practitioner course I attended was nothing short of remarkable. The experience was made even more extraordinary by the incredible group of authentic, passionate and like-minded individuals who shared the journey with me. I wholeheartedly recommend the Action Factory to anyone looking to improve themselves or help others grow. The past nine days have transformed my life in ways I couldn't have imagined. Special thanks to Deon for his unwavering support and unlimited knowledge—your impact will stay with me forever. #6STAR

- DOUG AYLWARD

"Life changing for me"

The course has been life changing for me. I went in thinking it was just a training which I had to complete, but the processes and discussions changed me internally.
In the 9 days I looked forward to the sessions, now having completed the course I still have an urge to go online and connect with the group.
If you are thinking of registering, please do the course will benefit not just you but people around you as you become a better person.
The practical's are amazing and a great insight into the world of life coaching.
Thank you, Action Factory, for a team of dedicated facilitators in all activities of the course, the WhatsApp groups and extra discussions. Real Value for money and time.

- KUMBI KAHIYA

"Phenomenal experience"

It was a really phenomenal experience. It was really eye opening and taught me so much about life, how to think, how to approach certain things in life better and how to help and improve others around me. Would definitely recommend!!

- HENRO COMRINK

"Brilliant Program"

Brilliant program, Deon is extremely knowledgeable and the manner in which he teaches is easy to understand.

- DR SHARLOTTE NAIDU

"Very rich in both theory and practical exercises"

The Life Coaching and NLP program offered by Action Factory is very rich in both theory and practical exercises giving one the much-needed skills to use after training to assist clients to draw solutions from their inner man. The approach adopted by the trainer gives one the confidence to tackle life challenges from a possibilities standpoint, knowing that all things are possible. The trainer is so experienced that it is a delight to be in his class.

- PHINIAS KHARE

"A company and owner filled with heart"

The training was comprehensive. The trainer is incredibly knowledgeable and very skilled at teaching the art of NLP and inspiring his students. A company and owner filled with heart. Not just in for the business but truly to inspire as many people as possible to be the best version of themselves. Deon shares freely of his intellectual knowledge, which is rare in the business world. A 5-star experience overall.

- YOLANDE OLHAUS

Frequently Asked Questions

What is an NLP Practitioner?

In short, an NLP Practitioner is a highly useful and resourceful Coach who uses the methodology of NLP in a professional way to help others.

What is NLP life coaching?

It is a combination of NLP & Life Coaching, it deals with the conscious and subconscious mind.

How to use the power of NLP to be more dynamic and successful?

The Techniques in NLP empower you to install automated unconscious behaviours and responses, changing your normal fear-based reaction into a confident and courageous response.

What is NLP used for?

NLP is used as a method of personal development through promoting skills, such as self-reflection, confidence, and communication. Practitioners have applied NLP commercially to achieve work-orientated goals, such as improved productivity or job progression.

What is the NLP technique?

It’s a technique that brings fast effective and lasting change.

What is NLP Training?

NLP training is the face-to-face transference of skills, knowledge, and techniques, that are used to bring change to our clients.

What is NLP copywriting?

NLP is the power of the use of language that speaks directly to the subconscious mind, many copywriters are trained in NLP to be able to transfer knowledge and emotion through the power of NLP language to ensure they speak to the conscious and the subconscious mind of the reader.

What is NLP?

NLP stands for Neuro-Linguistic Programming. Neuro refers to your neurology; Linguistic refers to language; programming refers to how that neural language functions. In other words, learning NLP is like learning the language of your own mind!
NLP is Solutions Focussed NLP is not about the historical causes of a particular issue or challenge, it is about the current responses to it and the changes that could/can be made to reach/define a more desirable outcome. In this respect, NLP challenges current attitudes and possible resistance to change and helps chart a course to a more resourceful future.
NLP is generative NLP is always about creating choices and exploring those choices. There is the fundamental belief that the person with the greatest behavioural flexibility will perform better in a range of tasks, challenges, and situations.
NLP is Holistic NLP considers the link between Mind and Body; Emotions and Experience; Behaviours and Values.

What is NLP in simple terms?

The user manual for the mind.

What is NLP Coaching?

It is a combination of NLP & Life Coaching, it deals with the conscious and subconscious mind.

The ultimate introduction to NLP: How to build a successful life?

NLP deals directly with subconscious beliefs and behaviours to install new empowering beliefs and behaviours, to allow a person to develop into who they need to be.

Coaching with NLP: How to be a master coach?

NLP takes coaching to a different level, most life coaches only deal with the conscious mind, but more decisions are made in the subconscious than the conscious. Therefore NLP has become the key differentiating factor between being an average coach and a Masterful coach.

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