WE ARE A MULTIPLE AWARD WINNING COMPANY WITH OVER 15 YEARS EXPERIENCE, TRAINED OVER 3000 COACHES FROM OVER 100 COUNTRIES

Rated Number 1 in Africa
​Top Ten Globally

Deon Groenewald is one of the very view trainers in the world with over 10 000 hours practical experience - A True Master in the Field.

We don't just Certify Coaches. 

​We Awaken Purpose.

Welcome to a global family where transformation begins with you.

Watch Below For The Next Steps

We train and guide you to become an International Certified NLP Practitioner and Life Coach

Become a real change maker that brings real change that lasts.
​Once you join Action Factory you will never be the same again.

Unlock your Coaching Potential!
​Ignite transformation, and create a Lasting Impact as a Certified NLP Life Coach.

Join our FREE 1-Day Transformation event - Sign up now!

​12 July 2025

Combined NLP Life Coach Course

Full Time 9am - 4pm Every Day

DATES:
12 - 20 July 2025
16 - 24 August 2025
27 Sept - 9 October 2025
22 - 30 November 2025
INVESTMENT: R7 997

Please note:

The NLP and Life Coach course is a full international certification course that teaches you ALL you need to know to practice fully as a Life Coach and NLP Practitioner. NO other courses or training is required on completion. Our specialist products and niche courses are only for those that want to specialise and increase their training to a higher level. Below are the list of specialist courses you could consider after your training.

Not able to attend our NLP Live Online Course? Enroll on our Online Self-Paced Course.

What makes Action Factory the Top Brand in Our Industry?

We give you the best training, then we take you on a journey to achievement.

We don't only train, we apply on you what we teach and we give you all the tools ad guidance to become a success.

Our NLP Course

12 Phases of Change


Phase 1 of 12

Embark on a Life Changing Journey

Step into a powerful transformation—where your passion meets purpose, and your potential becomes your reality. When you embark on this journey, you don’t just learn new skills—you awaken a deeper version of yourself. It’s a path of self-discovery, growth, and empowerment. You’ll unlock the tools to change lives, starting with your own, and gain the confidence to step fully into your calling as a coach. This is more than a course—it’s the beginning of a brand new chapter.

Phase 2 of 12

Achieve Global Certification

Earn a credential that opens doors worldwide. Our NLP & Life Coaching Certification is internationally recognized, giving you the credibility and confidence to coach clients across the globe. This isn’t just a local qualification—it’s a powerful badge of excellence, backed by respected accreditation bodies. Whether you want to coach online, build an international brand, or work with global organizations, this certification proves you’ve been trained to the highest standards and are ready to make a real impact—anywhere in the world.

Phase 3 of 12

Expand your Expertise

Access our add on courses as free bonus self - paced training, enhancing your skill set and versatility in the coaching field. Free Courses Included in our NLP Life Coach Course Certification: Promote Yourself Online; Effective Speaker; Run a Workshop / Webinar.

Phase 4 of 12

Personalized Strategy Session

Benefit from individualized guidance during a session with a Master Coach, ensuring you're set up for success.

Phase 5 of 12

Tailored Business Model Development

Utilize our tools and expert guidance to create a custom coaching business model that aligns with your vision.

Phase 6 of 12

Crafted Unique Branding Done for You

Stand out in the coaching community with a professionally developed brand identity that resonates with your target audience.

Phase 7 of 12

Create your own Free Webpage

Establish your online presence effortlessly with a personalized webpage, showcasing your services and attracting clients.

Phase 8 of 12

Access 60+ Proven Coaching Tools

Enhance your coaching practice with a robust collection of powerful tools designed to drive results for your clients.

Phase 9 of 12

Embark on the 21 Day Purpose Challenge

Discover your true purpose and set the foundation for impactful coaching through this transformative challenge.

Phase 10 of 12

Join a Vibrant Community

Connect with a network of passionate coaches, sharing insights, experiences, and support in a thriving environment.

Phase 11 of 12

Showcase Your Talent

Leverage our platforms to share your skills and achievements with the world, building a strong reputation in the coaching arena.

Phase 12 of 12

Commit to Lifelong Learning

Embrace a culture of continuous growth, ensuring you remain of the forefront of coaching techniques and trends.

Lifetime Membership

Weekly Workshops - Ongoing CPD - Global Community -
Networking Opportunities

Inside This FREE Presentation You'll Learn:

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01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.

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17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.

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44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.

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Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.

What makes Action Factory Unique?

Comprehensive Curriculum

Action Factory Global offers a well-rounded curriculum that combines NLP techniques with life coaching principles, ensuring a holistic approach to personal development.

Experienced Trainers

The company employs trainers with extensive backgrounds in both NLP and life coaching, providing participants with high-quality instruction from industry professionals.

Community Support

The company fosters a strong community among its participants, encouraging collaboration and networking opportunities that extend beyond the classroom.

Innovative Learning Methods

Action Factory Global employs innovative teaching methods that cater to different learning styles, making the training more engaging and effective.

Global Reach

The training programs are accessible globally, often available in multiple languages and through online platforms, making it easier for participants from different backgrounds to join.

Commitment to Lifelong Learning

The organization promotes a philosophy of lifelong learning, providing ongoing resources, workshops, and support for alumni even after they complete their courses.

Focus on Emotional Intelligence

The curriculum integrates emotional intelligence training, equipping participants with skills to manage their emotions and understand others better.

Certificate Recognition

Action Factory Global offers certifications recognized by various professional bodies, adding credibility and value to the credentials earned by participants.​

Practical Application

Action Factory Global emphasizes the practical application of NLP techniques in real-life scenarios, ensuring that participants can effectively implement what they learn.

Personalized Coaching

The courses often include personalized coaching sessions, allowing participants to receive tailored feedback and support based on their individual needs.

What exactly do you get when you join our NLP & Life Coaching Certification Program?

What is NLP?

Frequently Asked Questions

What is an NLP Practitioner?

In short, an NLP Practitioner is a highly useful and resourceful Coach who uses the methodology of NLP in a professional way to help others.

What is NLP life coaching?

It is a combination of NLP & Life Coaching, it deals with the conscious and subconscious mind.

How to use the power of NLP to be more dynamic and successful?

The Techniques in NLP empower you to install automated unconscious behaviours and responses, changing your normal fear-based reaction into a confident and courageous response.

What is NLP used for?

NLP is used as a method of personal development through promoting skills, such as self-reflection, confidence, and communication. Practitioners have applied NLP commercially to achieve work-orientated goals, such as improved productivity or job progression.

What is the NLP technique?

It’s a technique that brings fast effective and lasting change.

What is NLP Training?

NLP training is the face-to-face transference of skills, knowledge, and techniques, that are used to bring change to our clients.

What is NLP copywriting?

NLP is the power of the use of language that speaks directly to the subconscious mind, many copywriters are trained in NLP to be able to transfer knowledge and emotion through the power of NLP language to ensure they speak to the conscious and the subconscious mind of the reader.

What is NLP?

NLP stands for Neuro-Linguistic Programming. Neuro refers to your neurology; Linguistic refers to language; programming refers to how that neural language functions. In other words, learning NLP is like learning the language of your own mind!
NLP is Solutions Focussed NLP is not about the historical causes of a particular issue or challenge, it is about the current responses to it and the changes that could/can be made to reach/define a more desirable outcome. In this respect, NLP challenges current attitudes and possible resistance to change and helps chart a course to a more resourceful future.
NLP is generative NLP is always about creating choices and exploring those choices. There is the fundamental belief that the person with the greatest behavioural flexibility will perform better in a range of tasks, challenges, and situations.
NLP is Holistic NLP considers the link between Mind and Body; Emotions and Experience; Behaviours and Values.

What is NLP in simple terms?

The user manual for the mind.

What is NLP Coaching?

It is a combination of NLP & Life Coaching, it deals with the conscious and subconscious mind.

The ultimate introduction to NLP: How to build a successful life?

NLP deals directly with subconscious beliefs and behaviours to install new empowering beliefs and behaviours, to allow a person to develop into who they need to be.

Coaching with NLP: How to be a master coach?

NLP takes coaching to a different level, most life coaches only deal with the conscious mind, but more decisions are made in the subconscious than the conscious. Therefore NLP has become the key differentiating factor between being an average coach and a Masterful coach.

Message from our Founder

I am thrilled to welcome you to the Action Factory community, where your transformative journey begins. As you take this pivotal step towards becoming a certified life coach, know that you are not just enrolling in a program; you are embarking on a life-changing adventure that promises to unlock your potential and reshape your future.

Our NLP & Life Coaching Certification is tailored to ignite your passion and purpose, empowering you to make a meaningful impact in the lives of others. You’ll find that our approach goes beyond traditional training—it's about awakening the unique coach within you. Through our comprehensive curriculum, you will gain invaluable skills, insights, and the confidence needed to thrive in this rewarding profession.

What sets Action Factory apart is our commitment to transformation, connection, and excellence. You will benefit from personalized guidance, innovative tools, and an inspiring network of like-minded individuals who are eager to support your journey. Our internationally recognized certification will not only elevate your credentials but also open doors to opportunities worldwide.

Remember, the journey of a thousand miles begins with a single step. As you dive into our program, embrace the process, nurture your growth, and know that you are equipped to change lives, starting with your own.

Welcome home!
Warm regards,

Deon Groenewald
​Founder, Action Factory Global

WHY WE'RE DIFFERENT

What Others Are Saying About Us

"Network of world-class coaches"

Deon came highly recommended, and he did not disappoint. He has created an ever-evolving, transformational NLP and life coaching course that exceeded my expectations! Action Factory is a network of world-class coaches who uphold excellent standards for the industry with high energy and discipline. I’m humbled to be part of this team.

- ROBYN THEKISO

"Deon Groenewald is truly a world-class expert"

Deon Groenewald is truly a world-class expert in the field of personal development! The Life Coach and NLP Practitioner course I attended was nothing short of remarkable. The experience was made even more extraordinary by the incredible group of authentic, passionate and like-minded individuals who shared the journey with me. I wholeheartedly recommend the Action Factory to anyone looking to improve themselves or help others grow. The past nine days have transformed my life in ways I couldn't have imagined. Special thanks to Deon for his unwavering support and unlimited knowledge—your impact will stay with me forever. #6STAR

- DOUG AYLWARD

"I got more than I expected"

I got more than I expected. Went there with no clue of how I can influence myself and those around me to achieve beyond mediocre. Came out of there as the captain of my own ship. Got skills that I needed to help others become captains of their own ships too. I'm so grateful to be part of the Action Factory community. 

- LAURETTA MASHEGA

"Life changing for me"

The course has been life changing for me. I went in thinking it was just a training which I had to complete, but the processes and discussions changed me internally.
In the 9 days I looked forward to the sessions, now having completed the course I still have an urge to go online and connect with the group.
If you are thinking of registering, please do the course will benefit not just you but people around you as you become a better person.
The practical's are amazing and a great insight into the world of life coaching.
Thank you, Action Factory, for a team of dedicated facilitators in all activities of the course, the WhatsApp groups and extra discussions. Real Value for money and time.

- KUMBI KAHIYA

"Phenomenal experience"

It was a really phenomenal experience. It was really eye opening and taught me so much about life, how to think, how to approach certain things in life better and how to help and improve others around me. Would definitely recommend!!

- HENRO COMRINK

"Brilliant Program"

Brilliant program, Deon is extremely knowledgeable and the manner in which he teaches is easy to understand.

- DR SHARLOTTE NAIDU

"Very rich in both theory and practical exercises"

The Life Coaching and NLP program offered by Action Factory is very rich in both theory and practical exercises giving one the much-needed skills to use after training to assist clients to draw solutions from their inner man. The approach adopted by the trainer gives one the confidence to tackle life challenges from a possibilities standpoint, knowing that all things are possible. The trainer is so experienced that it is a delight to be in his class.

- PHINIAS KHARE

"Transformational

This course was transformational. It empowered me to not only grow personally but also equipped me with the skills to make a real difference in the lives of others. I highly recommend it to anyone seeking personal growth and the ability to facilitate positive change. Deon is fantastic and a real, authentic change ambassador.

- ANESH NAIDOO

"A company and owner filled with heart"

The training was comprehensive. The trainer is incredibly knowledgeable and very skilled at teaching the art of NLP and inspiring his students. A company and owner filled with heart. Not just in for the business but truly to inspire as many people as possible to be the best version of themselves. Deon shares freely of his intellectual knowledge, which is rare in the business world. A 5-star experience overall.

- YOLANDE OLHAUS

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Specialist Courses Available after Completion of the NLP Life Coach Course

Relationship Coach Course

HEALTH & SAFETY
COACH COURSE

CAREER COACH COURSE

SALES COACH COURSE

HYPNOTHERAPY
COACH COURSE

BODY COACH COURSE

ABUNDANCE COACH
​COURSE

YOUTH COACH COURSE​

INTERNATIONAL LIFE COACH

NLP MASTER COACH COURSE