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Deon has paved the way with honesty and integrity. He believes in excellence and only the best is good enough. As the NLP master practitioner forerunner, he established the norm and standard of international certification/accreditation for Action Factory and its trainers.
Action Factory is certified/accredited at the following institutes:
ANLP Internationally CIC for neuro-linguistic programming professionals who want to make a difference ethically. Deon and his team uphold the ANLP Code of Ethics and Trainers Code of Ethics.
Deon Groenewald is certified by INLPTA (International NLP Trainers Association) as an NLP master practitioner. Their NLP accreditation process ensures international professional and ethical alignment and standardization.
ANLP (The Association for NLP) is globally one of the most professional and trusted independent NLP organizations.
Deon Groenewald is an accredited trainer at ICR (The International Coaches Registrar) They endorse authentic and ethical professional trainers, coaches, therapists, and mentors.
User Manual for the Mind
VALUE: R497
Unlock the hidden operating system behind your thoughts with “User Manual of the Mind.” In this concise, high-impact video, you’ll discover how perception programs your reality, why emotions act as diagnostic lights on your inner dashboard, and the exact mental shortcuts elite performers use to rewrite limiting beliefs in minutes. Packed with vivid demonstrations and actionable exercises, it’s your quick-start guide to mastering focus, motivation, and creativity—so you can engineer the results you want instead of running on autopilot.
What stood out most was the practical application—we didn’t just learn concepts; we practiced them in real time. The instructors were incredibly knowledgeable, supportive, and committed to each student’s growth. The community of like-minded individuals also made the journey richer and more rewarding.
Completing the NLP and Life Coach course has been a truly transformational experience. From day one, I was challenged to look inward, break through limiting beliefs, and grow in ways I hadn’t anticipated. The blend of neuroscience, language patterns, and coaching strategies gave me both the knowledge and the confidence to support others more effectively.
Nokulunga Nzama
Attending the Life Coaching & NLP Practitioner course last month was truly life-changing! The course content was thoughtfully crafted, highly relatable, and the interactive tasks made learning both engaging and impactful. I’m so proud to be a qualified Action Factory coach and to be part of such a wonderful, supportive community of like-minded, empathetic, and intelligent individuals. Deon is an incredible facilitator and coach—his passion and expertise shine through every session. I feel truly blessed to be able to help others the way I’ve been helped!
Leigh La-Fember